by Diane

From Fat Sam's Speakeasy to the Soul Charts: Vivienne McKone marks Fifty Years of Bugsy Malone with a Long-Awaited Single Release "Love Has To Be Easy".




Fifty years ago this July, a film unlike anything British cinema had produced before opened in London. Bugsy Malone, Alan Parker's gangster musical played entirely by children and teenagers, premiered on 23 July 1976, and it went on to become one of the most fondly remembered British films of its era. Among its young cast, dancing as Velma, one of the showgirls in Tallulah's troupe at Fat Sam's Grand Slam Speakeasy, was a young Vivienne McKone. Half a century on, McKone is back in the spotlight, this time as a soul vocalist, with the worldwide single release of "Love Has To Be Easy", a track that has spent the past few years quietly building a devoted following on London's soulful airwaves.


Bugsy Malone remains a genuine curiosity of 1970s film-making. Parker cast the film entirely with actors under seventeen, playing out a Prohibition-era gangster story with tommy guns that fire whipped cream instead of bullets. The cast included a young Jodie Foster as Tallulah, Fat Sam's chanteuse and gun moll, Scott Baio in the title role, and John Cassisi as the crime boss Fat Sam. The film was a genuine hit in the UK, went on to earn eight BAFTA nominations (winning three, including Best Supporting Actress and Most Promising Newcomer for Foster), and has been screened in British secondary schools for decades since. It remains a rite of passage for generations of children discovering musical theatre for the first time. Vivienne McKone, then a young dancer trained at the Royal Ballet School, was part of that ensemble of showgirls bringing the speakeasy to life on screen.


McKone's career did not end at Pinewood Studios. She went on to work in British television, including an appearance in the BBC's Casualty, and built a parallel career as a singer-songwriter. Her debut solo album, "Vivienne McKone", was produced by Stuart Levine, a name well known to soul fans for his work with The Crusaders, Randy Crawford and Simply Red. She has performed in concert around the world and supported Anita Baker, one of soul music's most respected voices, giving her a grounding in the genre that runs through everything she has recorded since.


More recently, McKone has been the vocalist behind The Requestors, a trio she shares with Toby Baker and Gabriel Garrick, son of the late English jazz pianist Michael Garrick. Their debut single, "Love Has To Be Easy", written by McKone herself, first appeared in October 2023, a warm, mid-tempo soul song built around the simple idea that love, when it is right, should not be complicated. "When there's love around, things are easy, that's how that lyric was born," McKone explains, "and I feel that resonated with a lot of people in the audience. I was really taken aback!" She was speaking after a recent live performance of the song, where the reaction reminded her just how far it has already travelled.


That journey began modestly. "Love Has To Be Easy" was initially serviced only to DJs, picking up plays across London's soul and funk radio scene before Expansion Records included it as an exclusive track on the label's Luxury Soul 2024 compilation, a three-disc collection that each year gathers the best independent soul releases of the previous twelve months alongside bigger names in the genre. Sitting alongside artists such as Will Downing, Con Funk Shun and Narada Michael Walden, "Love Has To Be Easy" found its way to a wider and more discerning soul audience, and demand for the track has continued to grow ever since. Now, that demand has caught up with the song's ambitions: "Love Has To Be Easy" is finally getting its full worldwide single release.


The timing is not something anyone planned, but it is hard to ignore. The July release of "Love Has To Be Easy" lands in the same month as the fiftieth anniversary of Bugsy Malone's London premiere, tying together two very different chapters of the same career. It is a rare thing for an artist to have a foothold in two entirely separate cultural landmarks fifty years apart, first as a child performer in a film that has become a genuine piece of British cinema history, and now as a soul singer-songwriter whose own composition is reaching audiences well beyond the DJ booths and compilation shelves where it started.


For long-time followers of the UK soul scene, "Love Has To Be Easy" is likely already a familiar name, having spent the best part of two years working its way through the circuit the traditional way: word of mouth among DJs, a spot on a respected compilation, and a steadily building audience who kept asking where they could get hold of it properly. That patient, organic route to a single release says something about the song itself. It was never chasing a moment. It has simply been waiting for the right one, and the fiftieth anniversary of the film that first put Vivienne McKone in front of an audience feels like exactly that.


Whether you are coming to "Love Has To Be Easy" as a long-time Expansion Records listener who already knows it from Luxury Soul 2024, or discovering Vivienne McKone for the first time through this new worldwide release, there is a satisfying symmetry to the story: a Royal Ballet-trained showgirl from Fat Sam's speakeasy, fifty years on, telling us in her own words and her own voice that love, when it is real, should never be hard work.


"Love Has To Be Easy" by The Requestors featuring Vivienne McKone is out now worldwide. The track originally featured exclusively on Expansion Records' Luxury Soul 2024, available now, along with various mixes and edits, from expansionrecords.com.


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by Diane

From Bedroom Studio to Record Label: What Artists Really Need to Get Signed in the Streaming Age


Blog

There has never been an easier time to make a record, and there has never been a harder time to get noticed

Production • Branding • Submissions
Bedroom studios can produce broadcast-quality tracks - if the details are right.

A laptop, a decent interface and a pair of headphones are enough to produce something broadcast quality from a spare room. But that same accessibility means every A&R inbox, every label's demo folder and every streaming platform is flooded with music. Getting from bedroom producer to signed artist on a label like Expansion Records is no longer just about the song. It is about presenting a complete, professional package that a label can see itself investing in.

Here is what that actually involves.


The Music Still Has to Lead

No amount of branding will rescue a track that is not ready. Before anything else, be honest about where your production sits. Labels, particularly specialist independents with a defined sound and audience, are listening for songs that fit their catalogue while still bringing something distinctive. For a label rooted in soul, jazz and boogie, that means strong songwriting, a confident vocal performance and a mix that holds up against professionally mastered releases already on the platform you are submitting to.

If your demo sounds noticeably rougher than the music already sitting on the label's roster, it is not ready yet. Invest in proper mixing and mastering before you approach anyone. This single step filters out most rejections before they happen.

Build a Story, Not Just a Song

Labels sign artists, not tracks. When you approach a label, they are asking who you are, what your sound represents and whether there is a career here worth developing. That means having a clear, honest artist bio, a sense of your influences and your place within a scene, and evidence that people beyond your immediate circle are already listening.

Streaming numbers, playlist placements and social engagement all count as proof of traction. You do not need to be viral, but you do need to show that your music has found an audience of its own before a label steps in to grow it further.

Get Your Visual Identity Sorted Before You Approach Anyone

This is where many talented artists fall down, and it is where a label evaluates you the fastest. On a streaming platform, your artwork is often the first and only thing a listener sees before deciding whether to click. It has to work at three inches on a phone screen just as well as it does full size on a website.

A few essentials to have ready:

  • A logo or wordmark.
    This does not need to be elaborate, but it needs to be consistent. Your name should appear the same way across every platform, every release and every piece of promotional material. Inconsistent spelling, spacing or styling of your artist name is one of the quickest ways to look unprofessional to a label's marketing team.
  • Cover artwork that reflects your genre and your identity.
    Look at how labels present their own catalogue for reference. A recent example is Rochelle Sherona's debut single “Break The Rules”, released via the Expansion Select imprint: the artwork ties the song visually to the wider Soul Mates musical it comes from, giving the release context beyond the track itself. That is the level of thought labels expect artwork to carry.
  • A consistent colour palette and typography.
    Streaming platforms, social media and any future physical releases (vinyl and CD still matter enormously in soul, jazz and funk collector circles) all need to feel like they belong to the same artist. This is brand thinking, not just design.
  • Profile and banner imagery sized correctly for Spotify, Apple Music, Instagram and Bandcamp.
    Blurry, cropped or mismatched images across platforms undercut an otherwise strong submission.

Think Like a Catalogue, Not a Single Release

Labels are not just signing a song. They are considering whether they can build a run of releases, physical formats, compilation appearances and reissues around you over years. Before you approach a label, have a sense of your own roadmap: what a follow-up single might look like, whether an EP or album is realistic, and how your visual identity will need to flex across formats, from a digital single cover to 7-inch vinyl sleeve artwork to a compilation credit.

This is particularly relevant for a label with a strong physical catalogue and a collector audience. Artwork that only works as a small digital thumbnail and falls apart at vinyl sleeve size signals that the artist has not thought beyond streaming.

Research the Label Properly

Generic submissions get generic responses, if they get one at all. Spend time with the label's actual catalogue before reaching out. Understand the imprints they use, the artists already on their roster and the kind of sound they champion. A submission that shows you understand where you would sit alongside existing artists, and why, carries far more weight than a mass email sent to fifty labels at once.

Use the label's own channels, most obviously the contact page listed on their website, rather than social media DMs or general inboxes, and keep your approach short, specific and professional.

Treat Branding as Ongoing, Not a One-Off Task

Once artwork and identity are locked in for a release, the work does not stop. Every social post, press image and playlist pitch needs to reinforce the same visual language. Labels invest marketing effort into artists whose identity is easy to promote consistently. If your branding changes with every release, you make that job harder, and less likely to happen at all.


The Bottom Line

Getting signed in today's streaming-first landscape is not just a numbers game. It is the combination of a genuinely strong recording, a clear sense of who you are as an artist, and a visual identity considered right down to how a cover looks on a phone screen. Do the unglamorous groundwork on your branding and presentation before you knock on a label's door, and you give the music itself the best possible chance of being heard.

by Diane

Black British Soul: The Artists Who Built a Homegrown Scene



There is a persistent myth in the story of British music that soul was something the UK simply imported, absorbed and occasionally sold back to America with a cover version attached. It is a myth that does a disservice to a generation of Black British musicians who took that American influence and built something distinctly their own out of it, on their own terms, in their own accents.

From the Windrush Generation to the Dancefloor

The roots of this story go back to the arrival of Caribbean migrants in postwar Britain, whose musical traditions, from sound system culture to the rhythmic sensibilities of ska and reggae, took hold in cities such as London and Bristol. Their children, born and raised in Britain, grew up straddling two worlds. They inherited Caribbean bass culture from their parents while absorbing American funk, soul and disco from the radio and the record shop. By the mid to late 1970s, that collision had produced a genuinely new sound.

It did not happen by accident. A handful of key London and southeast England clubs, among them the 100 Club and Canvey Island's Goldmine, became the testing ground, championed by DJs including Chris Hill, Robbie Vincent and Steven "Froggy" Howlett. Young Black British musicians, many of Caribbean descent, began forming their own bands rather than simply covering American hits. Crucially, as guitarist Jean-Paul "Bluey" Maunick later reflected, this generation avoided putting on faux American accents. They sang and played as themselves, which is precisely what gave the music its own identity.

Britfunk Takes Shape

By the late 1970s this scene had a name: Britfunk. London's Light of the World, an eight-piece led by Gee Bello and Nat Augustin, helped set it in motion after being signed to Ensign Records in 1979, their horn section later spinning off into Beggar & Co. Hi-Tension delivered one of the genre's defining hits with "British Hustle" in 1978, reaching number eight in the charts. Central Line, named cheekily after the London Underground line, built a run of chart singles between 1981 and 1983 under producer Roy Carter, formerly of Heatwave, culminating in an electro-funk reworking of the jazz standard "Nature Boy". Freeez, fronted by John Rocca, scored the genre's biggest hit with "Southern Freeez" in 1981, also reaching number eight.

What united these acts was not just a sound but a shared understanding that Black British musicians could compete with, rather than merely imitate, their American counterparts. Author Robert Strachan has written about Britfunk as a vehicle through which the first generation of British-born Black musicians found their own expression, adapting African-American musical forms to a specifically British context. The result had a looser, more dub-tinged rhythmic feel than its American cousin, a legacy of the Caribbean roots so many of these musicians shared.

Street Soul and the Next Generation

As Britfunk's first wave faded in the early 1980s, a new, more technologically driven strain emerged. Loose Ends, 52nd Street and Imagination began incorporating drum machines and synthesisers, building tracks at home on affordable equipment rather than relying on live horn sections. This became known as street soul, a raw, minimal sound shaped by drum programming, reggae-informed basslines and tender, conversational vocals, broken not through daytime radio but through pirate stations and independent record shops. It was music made largely outside the mainstream music industry, on small regional labels, because Black British artists were so often excluded from it.

By the end of the 1980s, this lineage fed directly into Soul II Soul, whose founder Jazzie B had come up through London's sound system culture. Their 1989 single "Back to Life (However Do You Want Me)", featuring Caron Wheeler, topped the UK charts and carried this homegrown sound to an international audience, proof that what had started in small clubs and on independent 12-inch singles could stand at the very top of the charts.

Why This Matters to Expansion

This history is not a footnote to Expansion's own story. It is directly represented in the catalogue. The label's "Lifted" album by The Brit Funk Association brings together founder and original members of Hi-Tension, Light of the World, Beggar & Co and Incognito, artists whose earlier work sits at the very centre of the story above. Thirteen original tracks carry forward the jazz-funk sensibility of that first Britfunk generation, performed by the musicians who helped build it in the first place, decades on.

That continuity matters. Genres like Britfunk and street soul are too often filed away as historical curiosities, worth a mention in a documentary and little else. But the musicians who created them are still recording, still touring, and still shaping the sound of British soul today. For Expansion, a label built on precisely this kind of long memory, that is not incidental. It is the point.

For listeners coming to this story for the first time, the lesson is a simple one. British soul was never just an echo of Memphis, Philadelphia or Detroit. It was, and remains, its own tradition, built by musicians who took what they loved about American soul and funk and turned it into something unmistakably, and proudly, their own.

Hear that lineage for yourself. Lifted, the second album from The Brit Funk Association, is available now from Expansion Records, thirteen tracks of jazz-funk played by the musicians who helped build the genre in the first place.