by Diane

Ask Away: Meet Expansion's New Website Concierge


Female concierge representing the Expansion Records website assistant

Expansion Records

Meet Concierge: Your Guide to Expansion Records

A faster, more conversational way to discover the music, artists and stories across our site.

Spot the little red button in the lower right corner of expansionrecords.com? That is your new way in. We have nicknamed it Concierge, and it is here to answer your questions about the site, day or night, by text or by voice.


What is Concierge?

Concierge is an AI-powered assistant built into the website, designed to help visitors find what they are looking for without navigating through menus or waiting for an email reply. Ask a question by typing or simply speaking, and Concierge will respond instantly using information published across the site.

Want to know when the next Patrice Isley single is released? Curious whether a particular Jean Carne reissue is back in stock, or when Rochelle Sherona’s Break The Rules was released? Concierge can provide the answer using information from our catalogue and news pages, with no scrolling required.

Why we introduced it

Soul fans are collectors at heart, and collectors have questions: release dates, formats, artist histories, gig dates and back-catalogue discoveries. Previously, finding those answers meant searching the site yourself or getting in touch and waiting for a reply.

Concierge closes that gap. It is available whenever a question occurs to you, whether that is midday or two in the morning after a late-night journey through the Expansion back catalogue.

For us, it also means fewer routine enquiries reaching the inbox and more time for the things that genuinely need a human touch, from licensing queries to bespoke orders.

How it works

Concierge sits alongside the site rather than replacing any part of it. Nothing about the design, the shop or the way you browse has changed. It simply gives you another route in: select the button, then type or speak, and Concierge will respond conversationally in plain language based on content we have already published.

It is built to handle everyday questions about release information, artist biographies, stock availability and gig dates, giving you an instant answer instead of a contact form you might forget to submit.

Concierge also helps us keep track of how Expansion is being discussed more widely, highlighting anything that may need our attention and helping us stay connected with our audience between new releases and social posts.

Give it a try

Next time a question comes to mind-whether it is about a rare 7-inch, a compilation track listing or when your favourite artist last played live-try Concierge instead of searching. Select the “Questions? Ask us” button and ask your question by voice or text.

We are introducing Concierge as part of a wider effort to make expansionrecords.com easier to explore, whether you are a lifelong collector or discovering the label for the first time.

Have a question in mind?

Head to expansionrecords.com and give Concierge a try. If it cannot help, our team is always only an email away.

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