Expansion Records

Artificial Intelligence is here to stay. It is already shaping the way we search online, how businesses operate, and increasingly, how music is made. The potential is undeniable, but so is the responsibility. In music especially, the question is not whether AI can create, but whether it should.

At expansionrecords.com, we have always championed artists marginalised by the big US labels of the 1960s and 70s. There remains a demand for great songs, remarkable voices and well-produced albums, but the financial rewards have collapsed. Now, with AI advancing at breakneck speed, the risk is that what little value remains for real artists could vanish altogether.

From the Internet to AI

The internet was the first big disruptor. In the 80s and 90s, fans moved from vinyl and CDs to downloads and streaming. With every step, artist earnings fell. Today, a Spotify stream pays mere fractions of a penny. Artists can attract millions of plays and still struggle to cover basic living costs.

The top tier survived on “360 deals,” where labels took cuts of sales, touring, merchandise and endorsements. For everyone else, survival meant hustling. Yet the internet also democratised creation. Affordable software let artists produce from their bedrooms. Platforms like Napster and MySpace gave them audiences without label backing. Some even drew industry attention only after proving they had fans ready to buy.

This was liberation of a kind. But just as the industry adjusted, another disruption arrived: AI.

When the Machine Sings

AI-generated music is no longer fantasy. Algorithms can now produce songs in the style of classic artists, replicate voices with uncanny accuracy, and churn out lyrics in seconds. Entire albums can be created without a human musician.

To consumers, the novelty is obvious. Imagine “new” tracks that sound like Marvin Gaye or Aretha Franklin. For platforms and labels, the profit is irresistible: infinite content, no royalties, no studio costs, no egos.

But is this creativity, or is it fraud?

The Authenticity Problem

Music is more than sound waves. It is lived experience channelled into melody and lyric, an expression of joy, grief, hope or rage. When a soul singer delivers heartbreak, it resonates because it is real. An algorithm can mimic tone and phrasing, but it cannot replicate authenticity.

This is why AI feels like cheating. The consumer may believe they are hearing artistry, when in reality they are consuming an imitation designed to sell. Worse, the real artists already struggling for income will be forced to compete with machines that can generate endless tracks at no cost.

Who Protects the Artist?

The urgent issue is protection. If AI is allowed to mine catalogues, copy voices and generate “new” works without consent or payment, artists are left powerless. Copyright law must evolve to cover vocal likenesses and stylistic signatures.

We have already seen major labels demand the removal of AI-generated tracks mimicking their stars. Deepfake vocal lawsuits are emerging. Yet regulation lags behind technology, and enforcement is patchy. Without intervention, music risks becoming a lawless zone where human artistry is trampled.

Live Music Under Threat

Even live performance, once the final stronghold of authenticity, is under pressure. Abba’s Voyage shows feature digital avatars of the band’s younger selves, performing to packed arenas. Audiences seem content to cheer holograms.

If consumers accept CGI performers, what stops the industry from inventing entirely fictional acts? Artists with no ageing, no scandals, no human flaws, only digital perfection and AI-made hits. It sounds dystopian, but it is already within reach.

Will audiences care? History suggests they might not. Record stores gave way to streaming, auto-tune became the norm, TikTok clips began dictating charts. Each time, convenience won.

A Choice of Culture

The responsibility now lies with industry and consumers alike. We must ask what kind of culture we want to support. Do we want charts filled with machine-made imitations of soul, jazz and pop, or do we want to protect the human voices that gave those genres their meaning?

As a label, our commitment is to artists left behind by the mainstream. Fans still hunger for the grit of lived experience, the imperfection of human performance, the thrill of discovering new voices. That is worth defending.

AI can have a place, but as a tool, not a replacement. It can help artists experiment, speed up production, or lower barriers to entry. Used responsibly, it can assist creativity. Used recklessly, it risks wiping out the very humanity that makes music matter.

Who Are We Deceiving?

“To AI or not to AI” is not an abstract question. It is the decision facing the entire industry. If we embrace AI without safeguards, we are deceiving consumers, telling them imitation is enough. Worse, we deceive ourselves into believing culture can survive without its human core.

We risk reducing music to product, stripping away soul and truth, and telling marginalised artists that their voices are disposable. AI can be part of progress, but only if used with care. Without that, the deception will be total. And when the humanity is gone, what will be left to connect us?

A Market in Transition

The UK music industry is in a fascinating place right now. In 2024, recorded-music revenues rose nearly 5% to reach £1.49 billion, despite inflation, rising costs, and shifting consumer behaviour. Streaming still dominates, but its growth is slowing. Physical formats are more volatile than ever, with vinyl thriving while CDs slide towards irrelevance.

For artists, fans, and labels, these shifts are reshaping how music is released, marketed, and consumed. And for independent pioneers such as Expansion Records, the UK’s leading soul label, 2025/26 will be a milestone moment: their 40th anniversary, right in the middle of this industry transformation.

Vinyl: The Revival That Won’t Quit

Vinyl continues to be the hero of physical media. In 2024, UK listeners bought around 6.7 million LPs, generating close to £200 million, up more than 10% year-on-year. Collectors, casual fans, and superfans alike are driving demand, often through limited runs, coloured pressings, and deluxe packaging.

Big name artists like Taylor Swift, Billie Eilish, and Sabrina Carpenter dominate headlines, but vinyl’s appeal goes much deeper. Indie and niche genres are flourishing in this space too. Labels like Expansion Records, which has championed soul, funk, and jazz since 1986, are perfectly positioned. Their catalogue translates beautifully onto vinyl, appealing to collectors who value timeless music in premium physical form.

With Expansion Records celebrating 40 years in 2026, expect exclusive reissues, limited editions, and anniversary vinyl to become highly sought-after among UK collectors and soul fans worldwide.

The Collapse of the CD

While vinyl is thriving, CDs are facing a starkly different reality. In mid-2025, UK CD sales dropped by more than 20% year-on-year. Without blockbuster releases to prop them up, the format is quickly losing relevance.

Unlike vinyl, CDs don’t offer nostalgia or cultural cachet. They lack the tactile appeal of records and the convenience of streaming. For collectors, they’re simply not desirable. Labels that once relied on CDs as the mainstay of their physical sales are shifting focus towards vinyl or digital.

Expansion Records is a good example of this pivot. Their emphasis on vinyl reissues and high-quality pressings of classic and modern soul has helped them stay relevant while others have seen physical sales collapse. Now while no longer the core business, and more to support the long standing audience of collectors and supporters Expansion maintains, they still do release CDs. The mastering will always be superior to streams, and the credits, liner notes, and photos they contain have value and this is appreciated.

Streaming Dominance and Slowdown

Streaming remains the backbone of UK music consumption, making up about 68% of all revenue in 2024. But its growth is plateauing, with year-on-year increases now closer to 5% than the 8–9% we once saw.

Market saturation is the main culprit. Most listeners who want a subscription already have one. Future revenue growth will come from price rises, bundling with other digital services, or better monetisation of catalogue music. But this also raises questions: will fans stick around when prices increase? And how much of that money will reach the artists and labels?

For independent labels like Expansion, streaming is both a blessing and a challenge. It ensures their artists reach global audiences instantly, but revenue share remains an ongoing battle.

Collectors, Superfans, and Indie Shops

The vinyl revival is fuelled by collectors and superfans, who treat records as cultural artefacts. Limited editions, anniversary reissues, and Record Store Day exclusives are driving sales.

Independent record shops have been central to this resurgence. They’re not just retail outlets, they’re community hubs and curators. Labels such as Expansion Records have long relied on indie shops to connect directly with dedicated fans of soul, funk, and R&B. As vinyl continues its upward curve, these relationships will only grow in importance.

Challenges Ahead

The industry still faces serious challenges:

• Volatility of physical sales: Vinyl growth depends on major releases and collector interest. Without big events, numbers dip.

• Production costs: Pressing vinyl is expensive, with rising material and distribution costs squeezing margins.

• Sustainability concerns: The production of multiple vinyl variants raises environmental questions. Fans and artists are calling for greener alternatives.

For labels celebrating milestones, such as Expansion’s 40th anniversary, these challenges may also present opportunities. By innovating in packaging, sustainability, and fan engagement, they can set themselves apart while still honouring their legacy.

Opportunities for Independent Labels

The current market offers plenty of opportunities for independent labels to thrive. Vinyl has given physical media a cultural rebirth, and streaming provides global reach. For Expansion Records, whose roster includes both classic reissues and fresh soul releases, the next year will be pivotal.

Their 40th anniversary isn’t just a milestone — it’s a chance to spotlight four decades of curating the best in soul, funk, and jazz. Expect collectors to clamour for exclusive vinyl editions, box sets, and anniversary events that tap into both nostalgia and forward-thinking curation.

Conclusion: Looking to 2026 and Beyond

The UK music industry remains strong, but its future is unevenly spread. Vinyl has carved out a lasting role, streaming is showing signs of maturity, and CDs are fading fast. For independent labels like Expansion Records, this is both a challenge and an opportunity.

As they prepare to celebrate 40 years at the forefront of UK soul in 2026, Expansion exemplifies how to survive, and thrive, in a changing industry. By leaning into vinyl, embracing collector culture, and using streaming strategically, they show that independence and longevity can coexist in today’s marketplace.

For fans, this means more than just access to music. It’s about connecting with heritage, collecting pieces of history, and celebrating labels that have shaped the soundtrack of our lives.

In a world oversaturated with streaming platforms, algorithmic playlists, and short-form social content, one might assume that soul music, with its rich legacy, emotive delivery, and roots in community, would fade into the background. But that couldn’t be further from the truth. Soul music is not only surviving; it’s thriving. And its resurgence owes much to the digital radio stations that have become the genre’s new beating heart.

Stations like SolarRadio.com, Mi-Soul.com, and others have become more than mere broadcasters, they are cultural hubs, community anchors, and lifelines for both veteran artists and new voices in the soul genre. In the age of faceless algorithms and passive listening, these stations restore the human connection and curatorial expertise that soul music depends on.

From Pirate Frequencies to Digital Powerhouses

To understand the power of these digital stations, it’s worth recalling the history of soul music’s relationship with radio. In the UK especially, stations like Solar Radio began as pirate broadcasters, rebellious outposts giving a voice to music marginalised by mainstream media. With tight radio playlists dominated by pop and rock, soul music fans relied on late-night frequencies and cassette tape culture to get their fix of Luther Vandross, Loose Ends, or Maze featuring Frankie Beverly.

Fast forward to today, and the same spirit of independence and community remains, only now it’s broadcast in high-definition audio, globally accessible, and no longer under threat of being shut down. Solar Radio and Mi-Soul have migrated from pirate frequencies to full digital operations, with DAB, online streaming, and mobile apps enabling soul to reach listeners in New York, Lagos, London, and Tokyo, simultaneously.

Curation Over Algorithms

Streaming services like Spotify and Apple Music have undoubtedly made music more accessible. But for soul music, a genre defined by emotional depth, nuance, and a deep connection to lived experience, recommendation algorithms rarely do it justice. An AI engine can’t distinguish between a glossy R&B pop track and a soul-stirring ballad steeped in gospel tradition. Nor can it trace the lineage from Aretha Franklin to Lianne La Havas, or from Donny Hathaway to Gregory Porter.

This is where digital soul stations excel. Programmes are curated by lifelong aficionados, DJs who live and breathe the genre, and often artists themselves. Solar Radio’s stalwart Tony Monson, without whom the station would not exist, alongside Richard Marzetti, Gary Spence and myself, Ralph Tee, to Mi-Soul’s roster which includes legends like Trevor Nelson, Ronnie Herel and Lindsay Wesker, all bringing decades of knowledge and passion to the table. Their selections aren’t designed to maximise skip rates; they’re built to nurture discovery, nostalgia, and community.

Classic cuts sit comfortably alongside new releases, a track from Teddy Pendergrass might be followed by something fresh from Moonchild or Cleo Sol. There’s a deliberate through-line, a narrative of continuity that streaming platforms simply can’t replicate.

A Platform for the Unsigned and Overlooked

For independent soul artists, getting traction on major streaming platforms is a tall order. Playlist placements are often gatekept by opaque algorithms and industry politics. By contrast, digital radio offers an immediate and authentic route to exposure.

Statins such as Solar Radio and Mi-Soul are known for championing both the icons and the up-and-comers. An unsigned artist with a solid track and professional mix has a real shot of being played, not just once, but potentially on rotation, discussed by presenters, and shared within loyal listener communities. That sort of exposure is gold dust for musicians working outside the pop mainstream.

This is particularly important for soul artists operating in genres like neo-soul, rare groove, funk, and modern gospel, all of which thrive on emotional resonance but can be overlooked in today’s trend-driven music economy. A cosign from one of these respected stations can lead to gigs, interviews, fanbase growth, and most crucially, sustainability.

Listener Loyalty and Cultural Credibility

One of the key factors driving soul’s survival on digital radio is the loyalty of its audience. Soul fans don’t tune in passively; they engage. They post shout-outs, they request deep cuts, they follow DJs from station to station, and they attend live events like the annual Luxury Soul Weekender in Blackpool, broadcasts and affiliated club nights. In this ecosystem, DJs aren’t just playlist curators, they’re tastemakers, ambassadors, and historians.

This fan behaviour creates a feedback loop: the stations support the artists, the listeners support the stations, and the genre continues to evolve without losing its essence.

It’s also worth noting that these stations carry cultural credibility. When Solar Radio puts together a Marvin Gaye tribute, or Mi-Soul hosts a night celebrating Women in Soul, it’s not a PR stunt, it’s a genuine homage. That authenticity has become increasingly rare in a music landscape where heritage is often exploited rather than honoured.

Beyond the Music: A Cultural Archive

What separates digital soul stations from streaming platforms is the deep contextualisation of the music. Presenters don’t just press play, they provide backstories, production credits, lyrical insight, and social context. For the listener, this enriches the experience. For the genre, it preserves legacy.

This is especially important as the original generation of soul pioneers age or pass on. Digital radio becomes an archive, a form of oral history where anecdotes, rare recordings, and cultural references are documented and shared in real-time. A 60-minute Curtis Mayfield special, for example, becomes both a celebration and a lesson in Black political history, musical innovation, and artistic courage.

The Future of Soul Is Digital – But Human

As bandwidth expands and listening habits shift, digital radio’s role in soul music is only set to deepen. Stations like Solar and Mi-Soul have already built hybrid models, blending livestreamed events, YouTube content, merchandise, and mobile apps with traditional radio formats.

But at the heart of it all is something delightfully analogue: a person with a microphone, spinning records they love, for a community that listens, feels, and responds.

For soul music, a genre born in the sanctified spaces of gospel choirs and the smoky basements of R&B clubs, that human connection is everything. And in a digital world increasingly dominated by machine learning and faceless media, digital soul radio is the genre’s sanctuary.

Conclusion

Soul music’s journey has never been easy. It has weathered the shifting tides of fashion, the constraints of radio playlists, and the fragmentation of modern media. But thanks to digital radio stations like Solar Radio, Mi-Soul, and others around the globe, the genre is not only surviving, it’s experiencing a renaissance.

By championing authenticity, curation, and community, these stations offer something that no algorithm ever could: a soul. And in doing so, they ensure that the music continues to speak, with power, with passion, and with purpose, to generations old and new.